One of the most important things for a small business to understand (especially a technically savvy one) is that the most important client base these days is still the ones you can sit across of and look at them eye-to-eye.
In John Jantsch’s book Duct Tape Marketing (Affiliate Link), he says, “Creating customers offline will, in my opinion, always (okay, for the next few years, anyway) be the most profitable way for a small business to build long-term, high-profit revenue.” But, because John understands the value of technology he also adds, “But those revenues will never appear if you don’t master the online information space first.” (p. 7, Duct Tape Marketing, Revised and Updated)
So, what a new business must need to do is to use the technology available to them but not necessarily to build their client base. Instead the use of this technology is best used to provide their local clients with the educational content that allows them to stand apart in the competitive crowd.
As a new business adds new customers/clients through personal, face-to-face efforts of its owners and employees and then provides those new customers with a continued flow of new and valuable content via technology, success is inevitable!
Technology is great and every business that is going to be successful in this current economic climate will need to master it, but start-ups and small businesses need to build local first!
How are you using technology, the internet, and social media to build a local client base?