I read (and have re-read) a book by Michael Port over the past couple years titled “Book Yourself Solid” (affiliate link). One of the truths that he speaks to in this book is the need for every business to establish what he calls the Red Velvet Rope Policy. You know, that red velvet rope that lets only certain people into a venue while keeping most everyone out.
The point he makes is that most businesses think that everyone who breaths needs to be their customer and by doing so finds themselves in the unenviable position of trying to be all things to all people (even when it drains you being around some of those people). His thought is that if you let anyone into your business life, especially those you find it difficult to work with, your efforts with everyone suffers and your reputation is damaged. His blunt recommendation is to “Dump the Duds.”
Michael says that there are six reasons to establish such a policy in your business:
- You’ll have clean energy to do your best work.
- You’ll feel invigorated and inspired.
- You’ll connect with clients on a deeper level.
- You’ll feel successful and confident.
- You’ll know your work matters and is changing lives.
- The magic of you will come to life.
I have had the experience lately of “turning down” paying jobs and, while I did feel some anxious moments about turning down a paycheck, in the end I felt better about the things I was doing and the clients I was working with at the time. Thanks Michael!!
Now, its back to work!